Pharmaceutical Marketing Company
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The Truth About the Drug Companies During her two decades at The New England Journal of Medicine , Dr. Marcia Angell had a front-row seat on the appalling spectacle of the pharmaceutical industry. She watched drug companies stray from their original mission of discovering pharmaceutical marketing company and manufacturing useful drugs pharmaceutical marketing company and instead become vast marketing machines with unprecedented control over their own fortunes. She saw them gain nearly limitless influence over medical research, education, pharmaceutical marketing company and how doctors do their jobs. She sympathized as the American public, particularly the elderly, struggled pharmaceutical marketing company and increasingly failed to meet spiraling prescription drug prices. Now, in this bold, hard-hitting new book, Dr. Angell exposes the shocking truth of what the pharmaceutical industry has become pharmaceutical marketing company and argues for essential, long-overdue change. Currently Americans spend a staggering $200 billion each year on prescription drugs. As Dr. Angell powerfully demonstrates, claims that high drug prices are necessary to fund research pharmaceutical marketing company and development are unfounded: The truth is that drug companies funnel the bulk of their resources into the marketing of products of dubious benefit. Meanwhile, as profits soar, the companies brazenly use their wealth pharmaceutical marketing company and power to push their agenda through Congress, the FDA, pharmaceutical marketing company and academic medical centers. Zeroing in on hugely successful drugs like AZT (the first drug to treat HIV/AIDS), Taxol (the best-selling cancer drug in history), pharmaceutical marketing company and the blockbuster allergy drug Claritin, Dr. Angell demonstrates exactly how new products are brought to market. Drug companies, she shows, routinely rely on publicly funded institutions for their basic research; they rig clinical trials to make their products look better than they are; pharmaceutical marketing company and they use their legions of lawyers to stretch out government-granted exclusive marketing rights for years. They also flood the market with copycat drugs that cost a lot more than the drugs they mimic but are no more effective. The American pharmaceut... Copyright (C) Muze Inc. 20
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The Big Fix As the pharmaceutical industry invests more pharmaceutical marketing company and more in the development of new drugs, true breakthroughs are few pharmaceutical marketing company and far between. Into the breach comes a panoply of product-line extensions pharmaceutical marketing company and me-too drugs aimed at grabbing market share. The industry plows its high profits back into research, but invests an equal or greater sum in flogging its products in every imaginable venue. Research studies are designed to support marketing claims. Many doctors all over the country get their first information about new drugs from a salesperson. And, increasingly, prescription drugs are pitched to consumers on TV pharmaceutical marketing company and the internet with images of hope, terror, or chic. Evidence-based practice guidelines, which endeavor to get the right medicines to those who will benefit most, can't be heard over the din. Having created an unprecedented number of megabrands--blockbuster drugs with huge sales--and undergone an extraordinary wave of consolidation, some drug companies now find themselves in a precarious position. Patents are expiring on flagship products. In order to sustain the growth Wall Street has come to expect, these companies must produce billions of dollars worth of new revenue--fast. But can Americans continue to bankroll Operation Grow Big Pharma? Must we swallow the bad with the good? Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
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pharmaceuticalmarketingcompany
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